Make a Plan Finally! We’re ready to come up with a marketing plan. What marketing strategies are best suited to attract new customers to your construction business? As we’ve established, you’ll likely have a social media plan, but you’ll also want to consider how else you can market. From Google Ads and Google Display Network to other online marketing platforms, you will want […]
SEO Keywords & Hashtags Digital marketing can feel like a whole new world, but here are a few tactics to harness the power of the internet and make it work for you. The first step in successful online marketing is to look up the construction industry’s SEO keywords using a website like wordtracker.com. Simply type in your ‘seed […]
Get New Customers Attracting new customers in an increasingly digital world when working in construction can feel overwhelming. Having great, consistent content on your social media accounts and websites is the first step to attracting new customers. Think of these online platforms as the first introduction for customers (which they are) and make sure they look engaging. Also, look […]
Inbound vs. Outbound Marketing Finally, we need to look at whether our marketing plan should primarily focus on inbound or outbound marketing—or a combination of both (which is the most common strategy). Outbound marketing is what people are most likely going to think of when they hear the word marketing. It consists of getting our message […]
Growing Your Construction Business The construction industry is booming, and you’re probably wondering how you can get in on the action. How can you get noticed by potential customers? Who exactly is your target customer? Where do you begin? And most importantly – how do we keep the phone ringing! We all know how stressful it can […]