Your Step by Step Guide to Starting Your Trade Business in Australia

Starting Trade Business Australia

In our last article, we talked about some of the pros and cons of starting your own trade business – leaning into your digital strengths and the critical importance of great customer service to make you stand out from your competitors, who are generally going to be more experienced and with an established track record.

But you’ve got to walk before you can run, right? We’ll walk you through some of those first baby steps so you can start running your own trade business. If you’ve just finished trade school or have a few years behind you, here are some of the practical steps you need to take to start your own trade business. 

How to Kick-Off Your Trade Business

It seems overwhelming, but like any challenge, breaking it up into smaller steps, makes it a lot more manageable. So, before you go splashing around cash you don’t have to spend on expensive sites and advertising, here’s what you need to think about to start your trade business.

  • Pick a company name and link it with your trade. This will help optimise your Google search and make it easier for customers to find you. Don’t go for ‘Joe’s Trade Services’ but rather, ‘Joe’s Plumbing’, as this will help you show up in a Google search.
  • Check that the name is available. A name search on ASIC is the perfect place to start.
  • Find a graphic designer to create a catchy logo but leave the brand consultancy for later in your business journey. 
  • Think about a tagline that sums up who you are and what you do well.
  • Find accounting software which offers quoting and invoicing features for a small monthly fee. An accountant can help set up and manage your account if required.
  • Think about your marketing. If you don’t need to spend money upfront on a physical address, and you’re able to keep your tools in your van, set up a virtual business address for around $600 per year, so you’ll show up on Google My Business. 
  • Google Ads is also another option which will ensure that your new business appears at the top of search results for a small pay-per-click fee. You can limit the daily spend by putting a cap on spend per day.
  • You don’t have to do it all at once! A website and social media marketing are important but you can do it one step at a time. A great strategy is to invest initial profits in creating a website or further marketing, rather than having a big initial outlay.

Start With the End in Mind

That is, work out how you want to run your business and set up your processes and good business practices as you start. Thinking that you’ll get around to doing it properly ‘one day’ will just become another amplified business problem that you’ll need to resolve down the track. 

You’ve got a unique opportunity to do it right, right from the start. And we can assist each step of the way. Stay tuned for the next instalment in the series.

If you would like to get more advice about how to best set up your trade business in Australia, don’t hesitate to contact the team at Consultya. We offer free, no obligation, 30 minute consultations.

Phone: 0428 20 40 50 or Email: info@consultya.com.au

Service Location: 1/10 Albert Ave, Broadbeach Gold Coast Queensland 4218, Australia.

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