Today, mobile apps are becoming more popular among businesses and various service providers. From cafes and restaurants, retail shops and e-commerce stores, to health and beauty providers – there is almost no industry where mobile applications haven’t proved their marketing value. Nowadays, they are considered fundamental for efficient communication with target customers.
If you’ve been wondering whether a mobile app is right for your business, read on to understand the benefits.
1. Unlimited Direct Notifications to Your Customers
Direct communication with your customers is crucial and factors significantly in repeat business. Many businesses waste countless emails and SMS messages to customers with little to no success. However, with a mobile app, you can send targeted notifications to your customers directly that show up in their notification bar, without getting lost in their inbox.
2. Websites Create Awareness, Mobile Apps Create Conversions
With more than 84% of internet sales made on mobile devices, offering your customers a direct point of purchase via their phone is more powerful than ever before. Research reveals that most searches are on-the-go, e.g. while travelling, socialising and waiting for appointments rather than during leisure time where one has access to the laptop or desktop system.
As apps are quicker, more interactive and more comfortable to navigate compared to websites, the availability of an app for your business will probably nudge the customer to select you for their purchase.
3. Mobile App Boosts Brand Recognition of Your Business
When it comes to advertising, there is so much happening that it’s difficult to get your business to stand out. Television and radio commercials, print media and digital media ads, billboards…you name it, every other business is doing it.
As the average person is spending 2-4 hours a day on their device, being able to implement your marketing strategy directly into your customer’s habits does absolute wonders in boosting brand loyalty and generating higher engagement.
4. Speed & Convenience
Consumers and are busier and more impatient than ever before. Mobile apps are nearly 2 times faster than websites with the ability to have a simple design interface making it easy for your customers to navigate. A user profile populated with the customer’s data means booking or purchasing can be done in the click of a button. Having your business at your customer’s fingertips at all times allows for the most seamless and delightful user experience.
5. Provide Increased Value Through In-App Loyalty Programs
Bring your customers back by rewarding them for their loyalty. You can decide on the type of reward system you wish to implement, with the most common three being either: earning a point for every dollar spent, which can then be redeemed on select items, or a “buy X get 1 free” style system or spend X amount and get X% off a future purchase. Everyone loves the idea of a freebie, so these types of programs are very effective at generating return business. Many businesses are using their mobile app to their advantage by offering exclusive rewards to app subscribers.
Furthermore, if you already have these style programs in place through physical loyalty cards, digitising them on your mobile app gives your customers a much easier way to manage and engage with them.
Want to Create a Custom Mobile App for Your Business?
The team at Consultya specialise in custom mobile app development. The benefits of a mobile app extend beyond these 5 examples listed here. Reach out to us to discuss how a mobile app would transform your business. Phone us on: 0428 204 050 or email: firstname.lastname@example.org.