Make & Execute Your Construction Business Growth Plan (Part 5 of 5)

Consultya Construction Business Digital Marketing Goal Coast Australia

Make a Plan

Finally! We’re ready to come up with a marketing plan. What marketing strategies are best suited to attract new customers to your construction business? As we’ve established, you’ll likely have a social media plan, but you’ll also want to consider how else you can market. From Google Ads and Google Display Network to other online marketing platforms, you will want to decide how to make the internet work for you. In our experience, we have been able to help clients on LinkedIn get the phone ring daily! LinkedIn has been widely adopted by the construction industry and has become a go-to place for construction players to connect and look for services.

Finally, look at ‘offline’ ways you can market. Good old printed advertisements, flyers, discount vouchers and the like are still effective and you may decide to focus some of your efforts on traditional advertising mediums, or utilise a combination of print & digital. Remember that every business will have a unique marketing plan based upon their needs, goals, and buyer persona, and it’s important to consider what your business needs, not just what works for a competitor.

Execute Your Plan

It may sound simple – but the number of clients we speak with who wanted to get started but never took any action are more than you can count! And it’s for a good reason, they don’t trust their plan and they worry they’re going to be wasting money – fair enough. That’s why, before you begin executing, you need to set up the right KPIs (Key Performance Indicators) – the measurements and tracking that will help you understand if you’re trending the right way.

For example – we typically start with 2 campaigns at least as this allows us to test and trial the market. Within a week or two, we get rid of the one that didn’t work as well and keep the one that’s working best. We continue to refine it further and further over the coming weeks, adding and removing, until we reach a point where we are spending the least amount of money for maximum exposure in the market! This is what optimisation is all about.

Therefore:

1)    Make a simple (yet well researched) plan

2)    Set your milestones and completion dates

3)    Establish your metrics and how you will measure success

4)    Continue to iterate and refine your methods (optimise)

5)    Watch your business grow!

Construction Business Digital Marketing

Picking the right strategy to grow your business can feel difficult and time-consuming, especially if you don’t have a background in marketing. That’s why we see successful construction players (small or large) outsourcing their marketing – for a small fee – to ensure they keep the phone ringing!

However, we hope you found this guide helpful in pointing you in the right direction when creating your marketing plan. If you would like any help, we would be happy to take your construction business to the next level by giving you expert guidance and working together to come up with a plan that is tailored to you and your needs. And remember – we don’t just come up with plans, we execute the plan and we deliver real tangible results!

Want to get the conversation started? Schedule a no-obligation free consultation to know your options by calling us on 0428 204 050 or emailing us at info@consultya.com.au. Visit our website www.consultya.com.au for more information.

This is part 5, the final post in our 5 part blog on How to Grow Your Construction Business. If you missed them, parts 1 to 4 can be found on our LinkedIn, Facebook and website.

Service Location: 1/10 Albert Ave, Broadbeach Gold Coast Queensland 4218, Australia.

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Tags: Construction Business Digital Marketing & Mobile App Development Services, # Construction Business Digital Marketing services on the Gold Coast Queensland Australia.