Have You Chosen the Right Marketing Strategy for Your Construction Business? (Part 2 of 5)

Digital Marketing strategy for Construction Business Brisbane.

Inbound vs. Outbound Marketing

Finally, we need to look at whether our marketing plan should primarily focus on inbound or outbound marketing—or a combination of both (which is the most common strategy). Outbound marketing is what people are most likely going to think of when they hear the word marketing. It consists of getting our message out to as many people as possible, whether through trade shows, cold calling, advertising or telemarketing, and hoping that it will resonate with at least a handful of the thousands of people we make contact with. Inbound marketing relies on us creating content and spaces that attract viewers.

Most inbound marketing strategies rely on following a four-step process:

1)    Attracting potential customers through your online presence

2)    Converting website visitors to leads through items that will make them want to purchase (think landing pages, calls-to-action)

3)    Closing the deal with the lead to make them a customer and

4)    Delighting customers & turning them in promoters by asking them to share their experience and using it in your marketing.

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Infograph via Hubspot

While outbound marketing is more linear (straight line of events), inbound marketing is more of a circular system, relying on customer’s word of mouth to get us leads in addition to the quality content we are producing. When creating your marketing plan, it’s important to think about which strategies will work best for you. Outbound marketing is more expensive but can be helpful for businesses just starting or those that have recently found themselves in a rut. Most companies today focus on inbound marketing with smaller marketing budgets designated for outbound marketing.

Some examples of inbound marketing:

·       SEO Strategy

·       Social Media Engagement

·       Google Ads

Some examples of outbound marketing:

·       Cold Calling

·       Tradeshows

·       Email Blast

Keen to Know More?

Are you interested in finding the right marketing strategy for your business? Reach out to Consultya on 0428 204 050 or info@consultya.com.au to chat about the most effective options for you. For more information on how we can help boost your business, visit our website www.consultya.com.au.

Service Location: 1/10 Albert Ave, Broadbeach Gold Coast Queensland 4218, Australia.

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Next week, in part 3 of 5, we’ll talk about attracting new customers and retaining old customers.

Tags: Right Marketing Strategy for Your Construction Business on the Gold Coast. # Digital Marketing strategy for Construction Business Brisbane.