To pull yourself up by your bootstraps. Bootstrapping means to make something out of nothing. Well, not exactly nothing. In the context of business, it means starting or expanding a company using just its generated revenue and the skills of the entrepreneur. And for many small construction or trade businesses and startups, bootstrap marketing is […]
Facebook Offers: Why Run Them? Most businesses find that they need something extra to nudge potential customers in the direction of making a purchase. Facebook Offers provides a powerful and dynamic tool to entice consumers to your business. So, here are some tips on how to utilise Facebook Ads to increase sales. The Benefits of […]
5 Biggest Facebook Ads Mistakes Facebook has now become one of the most effective digital marketing channels available to businesses and individuals. With roughly 2.3 billion active users and state of the art algorithms in place keeping tabs on behavioural patterns, interests, and intent, it really does provide you with the ultimate opportunity to get […]
One of the most integral aspects of effective digital marketing is having a dynamic, user-friendly website. Web development is an intricate and often time-consuming undertaking. We see a lot of businesses come to us with frustrating experiences after being tempted to save money with cheap web builds or even DIY website templates. Here are some reasons to […]
Make a Plan Finally! We’re ready to come up with a marketing plan. What marketing strategies are best suited to attract new customers to your construction business? As we’ve established, you’ll likely have a social media plan, but you’ll also want to consider how else you can market. From Google Ads and Google Display Network to other online marketing platforms, you will want […]
SEO Keywords & Hashtags Digital marketing can feel like a whole new world, but here are a few tactics to harness the power of the internet and make it work for you. The first step in successful online marketing is to look up the construction industry’s SEO keywords using a website like wordtracker.com. Simply type in your ‘seed […]
Get New Customers Attracting new customers in an increasingly digital world when working in construction can feel overwhelming. Having great, consistent content on your social media accounts and websites is the first step to attracting new customers. Think of these online platforms as the first introduction for customers (which they are) and make sure they look engaging. Also, look […]
Inbound vs. Outbound Marketing Finally, we need to look at whether our marketing plan should primarily focus on inbound or outbound marketing—or a combination of both (which is the most common strategy). Outbound marketing is what people are most likely going to think of when they hear the word marketing. It consists of getting our message […]
Growing Your Construction Business The construction industry is booming, and you’re probably wondering how you can get in on the action. How can you get noticed by potential customers? Who exactly is your target customer? Where do you begin? And most importantly – how do we keep the phone ringing! We all know how stressful it can […]
Your website needs to be on the first page of Google organically. Why? Because most people never scroll past the first page! Organic search is most often the primary source of website traffic. So how can we increase this? With Search Engine Optimisation (SEO). To fully illustrate the importance of SEO, let’s go over some of […]