Your website needs to be on the first page of Google organically. Why? Because most people never scroll past the first page! Organic search is most often the primary source of website traffic. So how can we increase this? With Search Engine Optimisation (SEO). To fully illustrate the importance of SEO, let’s go over some of the reasons you should be optimising your site.
1. Increasing Traffic
You can have the most perfect website in the world, with the best product, and it wouldn’t matter if people couldn’t find it. Investing in SEO directly leads to more traffic, which in turn means more conversions, customers, and profits.
2. SEO Optimisation is Critical for Branding
Ensuring a solid brand and reputation is critical for businesses who want to get their name out there and create a positive influence with potential customers. A Benchmark of SEO is having links to your site and content appear on other quality websites. And of course, a helpful side effect of this is spreading your name and building brand recognition.
3. It Puts You in Front of Your Target Audience
75% of people do not go past the first page on Google. Great SEO optimisation strategy starts with research. Who is your audience? What kind of language do they use? What problems do they have? Where are they located? From there, you can start asking the SEO money question, what are they searching for online, and how can I position myself as an answer to their question?
4. Spend Less on Ads
Often, businesses pay to have their ads appear at the very top of search results. There are a few downsides to relying on this strategically. First of all, paying for ads and clicks can add up quickly. Secondly, many savvy customers scroll past the ads to get to organic results, considering them more legitimate since they earned their place rather than paying for it.
5. Business Credibility
Visibility is the key to business credibility – but anyone can pay for an ad to put them at the top of the list and customers know this. Optimising SEO to appear organically high up in search results requires a certain level of expertise and dedication, but the value it will add to your business is certainly worth it.
The best SEO optimisation is combined with content marketing to provide informative resources about your industry, positioning you as the specialist. Having this on your site makes you look knowledgeable and trustworthy as well.
Optimising a site is a difficult and often challenging process. But if you’re willing to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are invaluable.
Want to Optimise Your Website Now?
If you would like to optimise your website and grow organic traffic, contact Consultya on 0428 204 050 or email@example.com. Our team of experts will be happy to discuss the most effective way to boost your business.