Content marketing consists of many elements. It’s not just blogs and social media posts. To be successful with your content marketing campaigns, you need interesting, informative, and smart content that will move your buyers through the sales funnel, close more deals and increase brand loyalty.
Asking yourself the following questions is a great first step to improving your overall content.
How Do You Analyse Your Content?
Your content may be well written, but those words translate into data. Look at what performs well and converts visitors into customers. Ask yourself how your content marketing fits into your overall goals. Where can you improve? Use analytical tools to know if your content is successful or not.
Do You Have a Marketing Plan?
So many businesses we come across do not have a marketing plan or schedule in place. Use a marketing calendar to create high-quality content around holidays and special events or dates. Don’t wait for December to plan your holiday marketing strategy! These important dates are usually the same every year, so why not plan 12 months in advance?
Plan your content posts for them and what exact channels you will use, e.g. Facebook, Google etc, this will keep you focused and guided. Being organised will also give you the opportunity to act on any sudden trending events and show that you’ve got your finger on the pulse.
Can You Reuse, Regenerate & Remodel Old Content?
The old content that you created to introduce customers to your product or service may be able to be turned into an infographic to be posted on Instagram. Old blogs that were successful can be updated with current information and statistics. Build an eBook out of blogs or put old content into a video format or slide show. Use the content in multiple avenues to get the most for your marketing money. Just make sure you remodel the content appropriately for each platform.
Are You Using the Content You Create Efficiently?
Educate yourself on what types of content work best for Facebook Instagram, Google Ads, Twitter etc, as audiences on different channels respond to different content. Ensure you have a clear purpose for each piece of content. Your posts should have Calls to Actions (CTA’s) telling your customer what to do next, for example, pick up the phone, visit our website, send us an email. Make sure you have a strategy for your content marketing, does your campaign outline the solutions you provide to your customer’s problems?
If you’re looking to boost your business, reach out to us at Consultya to get the conversation started on how we can help. We offer a 30 minute free consultation. Give us a call on 0428 20 40 50 or email us at firstname.lastname@example.org
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Tags: Content Marketing Gold Coast Queensland Australia, Gold Coast Digital Marketing Services by Consultya.